Stagger
Stagger is a design tool helping creators tell a more beautiful story.
Client
Stagger
Service
UX, UI, Product Design
Industry
MarTech
Finished
March 21, 2022
Client
Stagger
Service
UX, UI, Product Design
Industry
MarTech
Finished
March 21, 2022
Stagger began as a passion project, initially developed as an iOS app to help creators craft more engaging visual stories for their social channels. As the app gained traction, particularly among small businesses, we recognized an opportunity to evolve the product into a tool for generating high-converting content.
Every minute, 280,000 images and videos flood the web. For small businesses, standing out in this sea of content requires compelling, effective storytelling. Yet, many small business owners feel lost when it comes to creating content that captures their audience's attention. To better understand these challenges, we conducted interviews with over 20 small businesses. We discovered that while content creation was a top priority, it often fell by the wayside due to:
With these insights, we designed Stagger to meet businesses where they are. Whether a company had a rich image library or just a logo, our onboarding process quickly assessed their assets and identified what was missing. From there, Stagger streamlined the content creation journey, helping businesses bring their stories to life.
Small businesses thrive on word of mouth—it’s their lifeblood for securing quality leads and sustaining growth. While many acknowledged the necessity of online advertising, they expressed a strong desire to connect with their local communities through authentic storytelling.We began by focusing on the real estate industry: architects, builders, contractors, realtors, and everyone in between. These business owners wanted to engage neighborhood walkers and drive-by onlookers, offering a glimpse into their projects beyond the surface.
To address this, we designed a seamless workflow in Stagger. Businesses could onboard quickly, build a brand library, and generate a customizable digital flyer. They could also design printable yard signs featuring a custom QR code. When scanned, the QR code captured the user’s location and showcased nearby projects, giving potential customers an inside look at the work. From there, we provided analytics on content performance and visitor engagement, offering actionable insights to help these businesses refine their outreach.
As Stagger analyzed how a business’s content performed over time, it evolved to deliver actionable insights that guided creative decisions. If certain image elements weren’t resonating, Stagger suggested alternatives. If copy was too lengthy to hold attention, we recommended ways to streamline the message. This feedback loop ensured that businesses could continuously optimize their content for better engagement.
Publishing ads on Facebook? Easy. Instagram carousels? Covered. Embedding Stagger content in your latest blog post? Done. We designed Stagger’s creative tools to meet businesses wherever they wanted to promote. Whether exporting content for social media or generating an embed code for seamless integration into any web editor, Stagger ensured businesses could effortlessly share their stories across platforms.
The more creative a business designed a launched, the more Stagger could continue to learn and provide insights. We continued to listen to our customers and build a product that grew with them as their business grew.
After four years building and unable to reach product-market-fit, we chose to close the product down and return capital to our investors. We said goodbye to over 1,500 customers on the platform in December of 2023.